Sector (GICS)
Communication Services
Geniee, Inc. engages in the internet advertising business in Japan and internationally. It operates through Advertising Platform Business, Digital PR Business, and Marketing SaaS Business segments. The company provides Geniee SSP, a platform that compares various deals, such as pure ads, real time bids from demand side platforms and ad exchanges, and ads from multiple ad networks and affiliate ads, as well as serves ads that enhance the revenue for online publishers; Geniee Trading Desk, an integrated operation service for display ads; DMP, a data platform that stores and analyzes data from ads, marketing, media, and users; and Data Exchange that enables the delivery of online ads and email ads using membership data and various types of medium audience data. It also offers direct bidding tool for advertising agencies; GenieeDMP tool for advertising; GAURL, a technology that enables stable management of AdSense accounts and revenue maximization; MAJIN, a prediction-based marketing automation that designs communications; Geniee SFA/CRM, a cloud service that combines client management, negotiation management, and data analysis functions of customer relationship management and sales force automation system for negotiation management systems; and Geniee chat, a chat-based customer service tool that enables installation of chat-based customer support on a website. In addition, it provides Demand Side Platform that allows advertisers and advertising agencies to buy advertising inventory, serve advertisements, and target the display destination and audience. Geniee, Inc. was incorporated in 2010 and is headquartered in Tokyo, Japan.
