PT Sinar Eka Selaras Tbk distributes and retails lifestyle products and solutions of various brands in Indonesia. The company operates through Accessories, IoT and Others; Cellular Phones and Tablets; Computer & Other Electronic Devices; Fashion Apparel; and Automotive segments. Its accessory products include casings and covers, earphones, chargers, data cables, power banks, protective skins, consoles, game accessories, and other peripherals; and IoT products comprise smart home appliances, such as robots, vacuum cleaners, smart air purifiers, smart CCTVs, smart door locks, etc., as well as smart watches, handheld navigation systems, electric scooters, Bluetooth speakers, and drones. The company also offers sneakers, running shoes, polo shirts, sports t-shirts and trousers, soccer equipment, hats, backpacks, and other products, as well as private label products. In addition, it engages in the assembling of automobiles and the battery for electricity motor vehicles. PT Sinar Eka Selaras Tbk was founded in 2009 and is headquartered in Jakarta Barat, Indonesia. PT Sinar Eka Selaras Tbk operates as a subsidiary of PT Erajaya Swasembada Tbk.
