Five years ago, AppLovin Corporation $APP shares were trading around $60 each. Today, it's closed at $460.38—a powerful 654% rise that comes from its dominance in mobile app advertising, gaming monetization, and AI-driven ad tech platforms that help developers grow and earn more. The chart shows a strong, almost uninterrupted climb from 2022 lows, with sharp acceleration in 2024–2025 as mobile advertising and gaming spending rebounded and AI tools gained traction. The 52-week high of $745.61 (reached earlier in the period) proves how high the stock has flown during peak momentum.
In simple terms, the compound annual growth rate (CAGR) over the past five years is 50.1%. That's the average yearly gain—calculated by raising the total growth factor to the 1/5 power and subtracting 1. It means your money would have grown by roughly 50% per year on average.
Dollar-cost averaging (DCA) makes this growth plan practical and disciplined: Invest $500 every month for five years, totaling $30,000. This buys more shares when prices dip temporarily and fewer when they're running hot, which helps smooth out the natural volatility of a high-growth tech stock. Projecting forward at the same historical CAGR, with a monthly growth rate of about 3.45% from $460.38, your position compounds rapidly.
After 60 months, your portfolio could reach approximately $98,500. That's a gain of about $68,500—a 228% return on your invested capital. The earliest contributions get the strongest benefit from compounding, while later investments still capture very significant overall growth.
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This projection follows historical performance, which does not guarantee future results. AppLovin operates in the fast-moving mobile advertising and gaming industry, so its stock price can be volatile due to changes in ad spending, competition, privacy regulations (especially on iOS), gaming trends, and broader tech market sentiment. The current P/E ratio of 55.85 reflects very high growth expectations, and there is no dividend as the company continues to reinvest aggressively.
With a $155.59B market cap and the 52-week high of $745.61 still in reach, APP remains one of the more dynamic growth stories in digital advertising. If you're comfortable with the risk and believe in the company's ability to keep executing in mobile and AI-driven ads, DCA gives you a calm, consistent way to participate without trying to time the market. Your $500 monthly habit could build a very substantial position by 2031.
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